by Fronetics | Jul 1, 2014 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
Think like a manufacturer Gartner’s Jake Sorofman wrote a great piece about building a content supply chain. His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer. Why? Sorofman connects the dots:...
by Fronetics | Jul 1, 2014 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
Think like a manufacturer Gartner’s Jake Sorofman wrote a great piece about building a content supply chain. His advice for understanding what it takes to use content as a tool to grow your business: think like a manufacturer. Why? Sorofman connects the dots:...
by Jennifer Hart Yim | Jun 26, 2014 | Blog, Internet of Things, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. Supply Chain Management will use the Internet of Things to improve factory workflow, increase...
by Jennifer Hart Yim | Jun 19, 2014 | Blog, Logistics, Manufacturing & Distribution, Strategy, Supply Chain
Entrants to the market need to understand the barriers to entry and problems with management and transparency within the pet food industry supply chain. This article is part of a series of articles written by MBA students and graduates from the University of New...
by Jennifer Hart Yim | Jun 5, 2014 | Blog, Manufacturing & Distribution, Strategy, Supply Chain
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics. By now we have all heard the story of GM’s faulty ignition switches that are being linked to...
by Fronetics | May 1, 2014 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Social Media, Strategy, Supply Chain
By launching a new digital, social media, and content marketing strategy, Cerasis saw a big, positive impact on its bottom line. Companies within the manufacturing, supply chain, logistics, transportation, distribution and freight industries have been slow to create...
