by Fronetics | Apr 4, 2017 | Blog, Current Events, Marketing, Social Media, Strategy
United Airlines failed to apply emotional intelligence to its social media management and will continue to suffer the consequences. The recent #LeggingsGate controversy — in which a United Airlines gate agent refused to allow two young girls flying on...
by Fronetics | Apr 3, 2017 | Blog, Logistics, Strategy, Supply Chain, Talent
Hoping to draw more millennials to your talent pool? Implementing these three ideas might help win them over. By the year 2020, millennials are estimated to make up a majority of the workforce. In addition, a 2014 study found that 46% of B2B buyers were millennials,...
by Fronetics | Mar 30, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Follow these four steps after the trade show to ensure you’re getting the most out of your lead generation efforts. This is the third installment in our three-part series about generating leads around a trade show. After some busy days, the trade show has finally...
by Fronetics | Mar 29, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Follow these four steps during the trade show to ensure you’re getting the most out of your lead generation efforts. This is the second installment in our three-part series about generating leads around a trade show. As you enter the convention center, you feel...
by Fronetics | Mar 28, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Follow these four steps ahead of the show to ensure you’re getting the most out of your lead generation efforts. This is the first installment of a three-part series about generating leads around a trade show. As thousands of us prepare for our travels to...
by Fronetics | Mar 23, 2017 | Big Data, Blog, Current Events, Data/Analytics, Internet of Things, Logistics, Manufacturing & Distribution, Strategy, Supply Chain, Talent, Warehousing & Materials Handling
Our series by MBA students and graduates at Peter T. Paul College of Business and Economics highlights some of the most pressing issues in supply chain management today. A few years ago, the Wall Street Journal called supply chain management the “hot new MBA.” Many...
