by Elizabeth Hines | Jul 10, 2017 | Blog, Consumer Electronics, Manufacturing & Distribution, Strategy, Supply Chain
With increasing consumer demands comes an increasing need for electronics manufacturers to adapt and change with the times. Manufacturing operations strive to increase demand fulfillment and to reduce costs. But, too often these objectives seem mutually exclusive in...
![12 Steps to an Effective Content Strategy for the Supply Chain [Slideshow]](https://www.fronetics.xyz/wp-content/uploads/2024/10/12-steps-to-an-effective-content-strategy-1.jpg)
by Fronetics | Jun 26, 2017 | Blog, Content Marketing, Marketing, Strategy, Supply Chain
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing...
by Elizabeth Hines | Jun 14, 2017 | Blog, Current Events, Logistics, Strategy, Supply Chain, Transportation & Trucking
Startups and transportation juggernauts alike are entering the race toward the self-driving truck, but no two strategies look alike. There will come a time in the not-so-distant future when — instead of using a CB radio to communicate with a freight driver — you will...
by Fronetics | Jun 12, 2017 | Blog, Logistics, Strategy, Supply Chain
These podcasts bring the latest news and thought leadership in the supply chain and logistics industries right to your earbuds. I used to think that podcasts were a hip form of new media that millennials used to further their iPhone addictions. Fast forward a few...
by Fronetics | Jun 1, 2017 | Blog, Content Marketing, Marketing, Strategy
Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of...
by Jennifer Hart Yim | May 10, 2017 | Blog, Current Events, Logistics, Strategy, Supply Chain
Starbucks’ closely managed supply chain may be the key to the premium coffee giant’s success. The secret is the supply chain. At least that’s what Starbucks thinks. The international coffee giant has widely studied and acclaimed supply chain management...
