by Fronetics | Sep 19, 2017 | Blog, Content Marketing, Marketing, Strategy
B2B software company Text Request took 4 steps to grow organic traffic, a key component of any content marketing strategy. We content marketers are always keeping an eye on organic traffic. It’s an indicator of success (though by no means the only one). Basically it...
by Jennifer Hart Yim | Sep 14, 2017 | Blog, Logistics, Strategy, Supply Chain
This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. The digital supply chain is basically a term that defines a supply chain whose foundation is built on web-enabled capabilities. At the moment, many...
by Fronetics | Sep 13, 2017 | Blog, Content Marketing, Marketing, Strategy
Marketing can help sales close deals by providing targeted content that demonstrates the business value of the product or solution. Sales and marketing often exist in separate corners. The marketing team works to create lead opportunities through content, and the...
by Fronetics | Sep 11, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Social prospecting can help logistics and supply chain companies identify and engage with leads on social media in a genuine — and highly effective — way. Social media should be an integral part of your marketing strategy. You know it helps build brand awareness,...
by Fronetics | Sep 6, 2017 | Blog, Content Marketing, Marketing, Strategy
Find the right marketing outsource partner for your business by asking specifically about strategy development, industry experience, and more. More and more supply chain companies are choosing to outsource their marketing, giving them the flexibility to focus on their...
by Fronetics | Aug 31, 2017 | Blog, Marketing, Strategy, Supply Chain
As B2B buyers expect customized sales experiences, sellers can use these 3 tips to offer personalization at scale. One of today’s biggest challenges facing B2B sellers is the increasing expectation of personalization as part of the buying experience. The seller’s task...
