by Fronetics | Apr 9, 2018 | Blog, Content Marketing, Marketing, Social Media, Strategy, Supply Chain
Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize...
by Fronetics | Mar 28, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You...
by Fronetics | Mar 22, 2018 | Blog, Content Marketing, Marketing, Strategy
Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t...
by Fronetics | Mar 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to...
by Fronetics | Mar 20, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost-...
by Jennifer Hart Yim | Mar 19, 2018 | Blog, Current Events, Logistics, Strategy, Supply Chain
More than half of the UK’s Kentucky Fried Chicken stores recently closed because they ran out of chicken. Here’s a look at what caused the issues and what supply chain lessons can be learned. This guest post comes to us from Argentus Supply Chain Recruiting, a...
