by Fronetics | Apr 24, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be...
by Fronetics | Apr 23, 2018 | Blog, Current Events, Logistics, Strategy, Supply Chain
Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors...
by Fronetics | Apr 18, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your content marketing ROI gives you valuable insight into what’s working (and what’s not) with your content marketing strategy....
by Fronetics | Apr 17, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at...
by Fronetics | Apr 16, 2018 | Blog, Current Events, Strategy, Supply Chain, Talent
In the wake of the supply chain talent gap, try these strategies to fill critical positions with qualified employees and to create a pipeline of future talent. It’s no secret — the supply chain is experiencing a major talent gap. In fact, according to Supply Chain...
by Fronetics | Apr 10, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the...
