by Fronetics | May 9, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to enhance your professional skills. Did you know that webinars can be beneficial not only to the students, but also to the...
by Fronetics | May 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked...
by Fronetics | May 3, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness...
by Fronetics | May 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
A new study shows that businesses that reply to customer reviews receive better ratings overall than those that do not respond. I’ve written before about the rising popularity of B2B user review sites and how supply chain and logistics businesses can use them to...
by Fronetics | May 1, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Use these three steps to calculate content marketing ROI to show the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, many are looking into it. But it doesn’t take much research to realize what...
by Jennifer Hart Yim | Apr 26, 2018 | Blog, Current Events, Logistics, Strategy, Supply Chain, Talent
With the rising demand for professionals in Supply Chain Management and Procurement, there’s a lot of employment activity, especially in short-term contracts. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm...
