by Fronetics | Jun 14, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
If your supply chain company isn’t active on social media, know that your competitors are. Here are three ways social media can help the supply chain, improving processes and expanding your audiences. I remember my first supply chain job after college. My boss was...
by Fronetics | Jun 11, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
You have to take the long view with content marketing, allowing time for your strategy to develop, your brand to build authority, and your sales cycle to play out. When you undertake a new content marketing program, you’re making a big investment. So it makes sense...
by Fronetics | Jun 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As marketers, we need to make...
by Fronetics | May 31, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news May 2018: Pinterest gives businesses more control over how users view their content, Snapchat offers skip-free ads, and Facebook is re-opening application reviews and chatbot development. At the beginning of May, Facebook hosted its annual...
by Fronetics | May 24, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
Influencer marketing capitalizes on the relationship between popular influencers and their followers to help your organization reach your target audience. By now you’re aware of the latest marketing trend: influencer marketing. For decades, Hollywood elite have been...
by Fronetics | May 17, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Social Media, Supply Chain
These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago, the winter Olympics were in full swing, and Mikayla Shiffrin became the youngest slalom champion in Olympic alpine skiing...
