by Fronetics | Mar 28, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Follow these four steps ahead of the show to ensure you’re getting the most out of your lead generation efforts. This is the first installment of a three-part series about generating leads around a trade show. As thousands of us prepare for our travels to...
by Fronetics | Mar 27, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Here are the major headlines happening in social media news, specially curated for the supply chain, as of March 2017. It’s not easy keeping pace with the latest happenings in the constantly evolving social media landscape — but it’s a must for your business. To help...
by Fronetics | Mar 20, 2017 | Blog, Content Marketing, Marketing
If you want to connect with your target audience, make storytelling a part of your content strategy. If you want content marketing to make a big impact on your business, your audience needs to connect with your content. You need to engage them. You need to grab them...
by Fronetics | Mar 15, 2017 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
A supply chain company published one more blog post per week and gained a new customer in one month. Companies in the logistics and supply chain industries have been hesitant to adopt digital and content marketing because they are unsure about the benefits. We hear it...
by Fronetics | Mar 14, 2017 | Blog, Content Marketing, Marketing, Social Media, Strategy
Keep these best practices in mind when determining how often to post to social media. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. But as BuzzFeed’s...
by Fronetics | Mar 13, 2017 | Blog, Content Marketing, Marketing, Social Media, Supply Chain
Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many...
