by Fronetics | Sep 5, 2017 | Blog, Content Marketing, Marketing, Social Media
Use Quora to answer potential customers’ questions, and they’ll perceive you as a valuable source of knowledge and an industry thought leader. Despite gaining popularity over the last several years, Quora’s potential as a marketing tool for supply chain and logistics...
by Fronetics | Aug 31, 2017 | Blog, Marketing, Strategy, Supply Chain
As B2B buyers expect customized sales experiences, sellers can use these 3 tips to offer personalization at scale. One of today’s biggest challenges facing B2B sellers is the increasing expectation of personalization as part of the buying experience. The seller’s task...
by Fronetics | Aug 29, 2017 | Blog, Content Marketing, Current Events, Marketing, Social Media
When it comes to social media news in August 2017, the words of Kanye West, “stronger, better, faster, stronger,” have never been truer. August has seen a continued push to get more information to more people in real time. Pinterest is introducing mobile ads. YouTube...
by Jennifer Hart Yim | Aug 24, 2017 | Blog, Content Marketing, Manufacturing & Distribution, Marketing, Supply Chain
Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Email marketing is a powerful...
by Fronetics | Aug 23, 2017 | Blog, Content Marketing, Marketing, Social Media
In keeping with social media etiquette for businesses, you really shouldn’t do these things. It’s easy to get bombarded with suggestions on how to interact with your customer base on social media. Amid the endless barrage of ideas for what to do, it’s worth...
by Fronetics | Aug 22, 2017 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Supply chain and logistics businesses need to be about more than themselves, and content marketing can help them get there. While conventional wisdom tells us that content marketing is useful and important for any business, there are still some in the supply chain and...
