by Fronetics | Dec 6, 2017 | Blog, Current Events, Marketing, Social Media
The increasing popularity of chatbots is making it harder to ignore how artificial intelligence is helping shape the content marketing landscape. Chatbots are the latest trend in artificial intelligence for marketers, and the supply chain and logistics industries...
by Fronetics | Dec 5, 2017 | Blog, Content Marketing, Current Events, Logistics, Marketing, Supply Chain
Companies in the supply chain and logistics industries should take note of these 4 trends that are gaining traction as we move into 2018. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for...
by Fronetics | Nov 29, 2017 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal...
by Fronetics | Nov 28, 2017 | Blog, Manufacturing & Distribution, Marketing, Social Media, Supply Chain
Manufacturers who are active and engaged on Facebook are more likely to introduce product innovation than those who are not. If you’re killing time during business hours on Facebook, you may actually be onto something valuable. Well, no, — scrolling through your...
by Fronetics | Nov 27, 2017 | Blog, Current Events, Marketing
It’s time for retailers to cut their dependence on holiday season shopping, and take advantage of opportunities to generate demand over a more sustained period of time. When was the last time you stood in a pre-dawn line at a Black Friday doorbuster sale? If it was...
by Fronetics | Nov 21, 2017 | Blog, Current Events, Marketing
These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a...
