by Fronetics | Sep 18, 2019 | Blog, Marketing, Social Media, Video Marketing
Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the...
by Elizabeth Hines | Sep 12, 2019 | Blog, Content Marketing, Marketing, Social Media, Video Marketing
Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that...
by Fronetics | Sep 11, 2019 | Blog, Content Marketing, Marketing, Strategy
Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of...
by Fronetics | Sep 10, 2019 | Blog, Content Marketing, Current Events, Marketing, Social Media
As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and...
by Fronetics | Sep 5, 2019 | Blog, Logistics, Marketing, Social Media, Supply Chain
Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers. Highlights: As the number of people using stories has grown, so has the number of businesses using the format to connect with...
by Fronetics | Sep 4, 2019 | Blog, Content Marketing, Marketing, Strategy
The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest...
