by Fronetics | Mar 8, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search...
by Fronetics | Mar 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Linkless backlinks, or mentions of your business without a hyperlink to your webpage, are now a more effective way to improve your ranking with search engines. For years Google has used backlinks to rank webpages. Backlinks are any link on another website that points...
by Fronetics | Mar 6, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Facebook is making a lot of changes that will affect businesses’ organic reach. This video discusses these changes and what your business needs to do to stay ahead of them. We have talked a lot about Facebook’s updates on our blog. Users are already seeing less...
by Fronetics | Mar 1, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with...
by Jennifer Hart Yim | Feb 28, 2018 | Blog, Leadership, Logistics, Marketing, Social Media, Supply Chain
For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to do to benefit your career, but it’s hard to make it part of your daily routine. This guest post comes to us from Argentus...
by Fronetics | Feb 27, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more tweets, and Instagram introduces a new content publishing beta for businesses. The Olympics aren’t the only thing to keep an...
