by Fronetics | Apr 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those...
by Fronetics | Mar 29, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. We just wrapped up a detailed series on how SEO is changing and what that means for those of us trying to reach potential customers...
by Fronetics | Mar 28, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You...
by Fronetics | Mar 27, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news March 2018: Snapchat allows branded content ads; Facebook is testing Messenger Broadcasts; and Twitter tests prioritizing news tweets. With the increasing popularity of automation tools and chatbot technology, social media platforms are...
by Fronetics | Mar 26, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to...
by Fronetics | Mar 22, 2018 | Blog, Content Marketing, Marketing, Strategy
Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t...
