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4 Metrics to Benchmark Marketing Performance against Your Competitors

4 Metrics to Benchmark Marketing Performance against Your Competitors

by Fronetics | May 17, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Social Media, Supply Chain

These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago, the winter Olympics were in full swing, and Mikayla Shiffrin became the youngest slalom champion in Olympic alpine skiing...
Video: Why Does Content Marketing Take So Dang Long to Show Results?

Video: Why Does Content Marketing Take So Dang Long to Show Results?

by Fronetics | May 16, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain

Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in...
Infographic: 5 Ways to Combat the Supply Chain Talent Gap

Infographic: 5 Ways to Combat the Supply Chain Talent Gap

by Fronetics | May 15, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Supply Chain, Talent

Use these 5 strategies to overcome the supply chain talent gap, filling critical positions with qualified hires and streamlining processes for future talent. The U.S. Bureau of Labor Statistics projects the number of supply chain management and logistics jobs will...
The Art of Measuring Podcast Success

The Art of Measuring Podcast Success

by Fronetics | May 14, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain

Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an increasingly popular content medium, but measuring their performance is difficult. Here are some tips for measuring podcast success...
5½ Tips for Optimizing Historic Blog Content

5½ Tips for Optimizing Historic Blog Content

by Fronetics | May 10, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to...
Have You Thought about Doing a Webinar?

Have You Thought about Doing a Webinar?

by Fronetics | May 9, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain

A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to enhance your professional skills. Did you know that webinars can be beneficial not only to the students, but also to the...
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