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Video: How to Measure Brand Awareness in the Packaging Industry

Video: How to Measure Brand Awareness in the Packaging Industry

by Fronetics | May 8, 2019 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain

Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been...
Top 5 Tools to Determine the Best Time to Post on Social Media

Top 5 Tools to Determine the Best Time to Post on Social Media

by Fronetics | May 7, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great...
Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short

Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short

by Fronetics | May 2, 2019 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain

As automation technologies become increasingly sophisticated, companies throughout the supply chain are realizing the beneficial impact of automation on materials handling. Highlights: Manufacturers of automation technologies are predicted to grow significantly over...
Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)

by Fronetics | May 1, 2019 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Social Media, Supply Chain

We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and...
Will Artificial Intelligence Replace Manual Content Creation?

Will Artificial Intelligence Replace Manual Content Creation?

by Fronetics | Apr 24, 2019 | Blog, Content Marketing, Marketing, Marketing Automation

Artificial intelligence is reshaping the way we live and do business. But can robots replace humans when it comes to content creation? Highlights Artificial intelligence is already creating content. Some analysts predict that human writers will become obsolete in...
5 Tips to Improve Your Visual Content

5 Tips to Improve Your Visual Content

by Fronetics | Apr 23, 2019 | Blog, Content Marketing, Marketing

As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text....
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