by Fronetics | Mar 1, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with...
by Fronetics | Feb 27, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more tweets, and Instagram introduces a new content publishing beta for businesses. The Olympics aren’t the only thing to keep an...
by Fronetics | Feb 26, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
The second phase of Facebook News Feed changes boosts local news to strengthen community engagement. Facebook has been busy making lots of changes to its algorithm and prioritizing what users want from the social media platform. Our recent blog post discussed the...
by Fronetics | Feb 22, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon...
by Fronetics | Feb 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
These 5 steps will help you identify topic clusters for your business that improve your search engine visibility and drive traffic to your website. As search engines adjust their algorithms to be more sophisticated, marketers have the opportunity to structure content...
by Fronetics | Feb 20, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every...
