by Fronetics | May 2, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
A new study shows that businesses that reply to customer reviews receive better ratings overall than those that do not respond. I’ve written before about the rising popularity of B2B user review sites and how supply chain and logistics businesses can use them to...
by Fronetics | May 1, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Use these three steps to calculate content marketing ROI to show the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, many are looking into it. But it doesn’t take much research to realize what...
by Fronetics | Apr 30, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands split ad testing. Facebook has been busy creating updates focused on user security in the wake of the Cambridge/Analytica...
by Fronetics | Apr 25, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Supply chain leaders should use these 5 social media tips to grow brand awareness and increase your company’s profile as an employer. Like most busy executives, it’s hard to find time for your daily tasks and projects without adding social media into the mix. But...
by Fronetics | Apr 24, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be...
by Fronetics | Apr 19, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain
With Facebook’s latest Cambridge Analytica scandal, you may be reevaluating if it makes sense to dedicate time and resources to your company’s Page. Can users trust Facebook? Facebook has been in the spotlight quite a bit lately. And we’re not sure the saying “all...
