by Fronetics | Aug 29, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news August 2018: Twitter releases an ads playbook, Snapchat introduces a private ads marketplace, WhatsApp launches a Business API, and Facebook makes updates to its video metrics. As kids gear up for back to school, social media platforms are...
by Fronetics | Aug 28, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action....
by Fronetics | Aug 27, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and...
by Fronetics | Aug 23, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain, Talent
Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may...
by Fronetics | Aug 22, 2018 | Blog, Content Marketing, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based...
by Fronetics | Aug 21, 2018 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain
Here are three warning signs that you may be a toxic leader and how you can make changes to avoid these damaging behaviors. Let’s face it: As the leader of a company, region, or even a team, you have the power to influence those that report to you. This can be a great...
