by Fronetics | Sep 12, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here are the top three resources digital natives are using to research solutions and how your B2B business can prepare to meet them online. Knowing where your buyers do research when making purchasing decisions is crucial to any marketing strategy. Digital natives, a...
by Fronetics | Sep 11, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Daunted by the idea of proving social media ROI? These 3 steps will give you the structured framework you need to show the results of your efforts. We all know social media is effective — but do we really know it? Social Media Examiner’s 2018 Social Media Marketing...
by Fronetics | Sep 10, 2018 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain
In today’s rapidly evolving economy, embracing change is crucial for success. These 5 behaviors define supply chain leaders who are change-agile. They say the only constant in life is change. When it comes to leadership in the supply chain, the old adage certainly...
by Fronetics | Sep 6, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Strategy, Supply Chain
Digital natives are changing the landscape for B2B purchasing. Here’s what you need to know about the new B2B buyer. Long gone are the days of men and women sitting around a conference table listening to a sales pitch over a free lunch. Today’s B2B buyers are younger,...
by Fronetics | Sep 5, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your bottom line. There’s a big misperception out there that content marketing represents some kind of threat to the job security...
by Fronetics | Sep 4, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads. Live video is the super-hot new thing when it comes to generating leads and selling. But the supply chain has, so far,...
