by Fronetics | May 16, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in...
by Fronetics | May 15, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Supply Chain, Talent
Use these 5 strategies to overcome the supply chain talent gap, filling critical positions with qualified hires and streamlining processes for future talent. The U.S. Bureau of Labor Statistics projects the number of supply chain management and logistics jobs will...
by Fronetics | May 14, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an increasingly popular content medium, but measuring their performance is difficult. Here are some tips for measuring podcast success...
by Fronetics | May 10, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to...
by Fronetics | May 9, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to enhance your professional skills. Did you know that webinars can be beneficial not only to the students, but also to the...
by Fronetics | May 8, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Interactive emails, segmentation, and AI are all email marketing trends that should be on all marketers’ radars. Despite expert predictions, email is not dead. In fact, more people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with...
