by Fronetics | Jun 12, 2018 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain
If you want to be a better delegator, you have to assemble a strong team and make sure they use you as a resource, among other things. We’ve all heard it: the ability to delegate is critical to being an effective leader. And yet it’s one of the hardest leadership...
by Fronetics | Jun 11, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
You have to take the long view with content marketing, allowing time for your strategy to develop, your brand to build authority, and your sales cycle to play out. When you undertake a new content marketing program, you’re making a big investment. So it makes sense...
by Fronetics | Jun 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As marketers, we need to make...
by Fronetics | Jun 6, 2018 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain, Talent
Organizations that promote corporate social responsibility (CSR) are reaping the benefits of their good deeds, including increased brand awareness and employee satisfaction. Corporate social responsibility is a hot topic these days. Generally speaking, it’s a pretty...
by Jennifer Hart Yim | Jun 5, 2018 | Blog, Content Marketing, Data/Analytics, Internet of Things, Logistics, Manufacturing & Distribution, Marketing, Strategy, Supply Chain
The Internet of Things is revolutionizing manufacturing and supply chain. Is your organization prepared? This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business...
by Jennifer Hart Yim | Jun 4, 2018 | Blog, Content Marketing, Current Events, Logistics, Manufacturing & Distribution, Marketing, Supply Chain
3-D printing opens up new revenue opportunities for supply chain, helping companies meet demand in real time, manage inventory without limiting products they offer, and increase lead time. This article is part of a series of articles written by MBA students...
