by Fronetics | Jul 19, 2016 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
This is part three of a three-part series on Twitter for B2B. See part one, Twitter for B2B, and part two, Tweet This: 20 Ideas for Twitter Content for the Supply Chain. Leverage insights from Twitter’s analytics dashboard to improve audience engagement, reach, and...
by Fronetics | Jul 5, 2016 | Blog, Data/Analytics, Marketing, Social Media, Strategy
Gauge the effectiveness of your social media strategy using these four data points in Google Analytics. Measuring the impact social media has on business is important to those in the logistics and supply chain industries. In fact, a recent Fronetics survey found that...
by Fronetics | Feb 25, 2016 | Blog, Content Marketing, Data/Analytics, Marketing, Strategy
The most efficient lead-generation strategy includes a way to capture potential customers’ information. An effective lead-generation campaign requires several different strategic layers. Firstly, you must entice potential customers with an exclusive, high-value offer...
by Fronetics | Jan 14, 2016 | Big Data, Blog, Data/Analytics, Strategy, Supply Chain
Fronetics Strategic Advisors is a leading management consulting firm. We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support. We’ve...
by Fronetics | Nov 25, 2015 | Blog, Data Security, Data/Analytics, Strategy
Apple has been making lives easier for years with its personal electronics devices, and its new step towards security will bring relief to many people and, in the age of BYOD (bring your own device) many businesses with be grateful. An increase in two digits, from...
by Fronetics | Nov 5, 2015 | Blog, Content Marketing, Data/Analytics, Leadership, Marketing, Strategy
We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made the right choices. But here’s the problem: not all metrics are created equal. So-called vanity metrics...
