by Fronetics | Jun 7, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers....
by Fronetics | May 31, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media
Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made...
by Fronetics | Mar 23, 2017 | Big Data, Blog, Current Events, Data/Analytics, Internet of Things, Logistics, Manufacturing & Distribution, Strategy, Supply Chain, Talent, Warehousing & Materials Handling
Our series by MBA students and graduates at Peter T. Paul College of Business and Economics highlights some of the most pressing issues in supply chain management today. A few years ago, the Wall Street Journal called supply chain management the “hot new MBA.” Many...
![The State of Supply Chains: The Supply Chain Has Gone Digital [Infographic]](https://www.fronetics.xyz/wp-content/uploads/2024/10/virtual-reality.jpg)
by Jennifer Hart Yim | Jan 23, 2017 | Big Data, Blog, Data/Analytics, Logistics, Strategy, Supply Chain
2016 was the year of the digital supply chain — here’s a look at how things changed. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. 2016 marched onward with a drive...
by Fronetics | Jan 19, 2017 | Blog, Content Marketing, Data/Analytics, Marketing, Social Media, Strategy
The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000 tweets are tweeted. The median lifespan of each of these tweets is just 18 minutes. After 18 minutes of being live, the...
by Jennifer Hart Yim | Dec 6, 2016 | Big Data, Blog, Data/Analytics, Leadership, Logistics, Strategy, Supply Chain, Transportation & Trucking, Warehousing & Materials Handling
Supply chain leaders must be ready to implement big data in order to continuously improve. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. Supply chain leaders are...
