by Fronetics | Feb 23, 2015 | Blog, Content Marketing, Data/Analytics, Marketing, Strategy
Measuring blogging ROI is crucial to your overall marketing success. Just as with outbound marketing activities, your company’s inbound marketing efforts should be given the same attention when it comes to Return on Investment (ROI) analysis. In fact, companies who...
by Fronetics | Feb 4, 2015 | Blog, Data/Analytics, Marketing, Social Media, Strategy
Inbound marketing costs less than outbound marketing. And it works. The internet has empowered customers. It has provided customers with new methods for finding and researching companies. It has also provided customers with new methods for finding, researching, and...
by Fronetics | Feb 4, 2015 | Blog, Data/Analytics, Marketing, Social Media, Strategy
Inbound marketing costs less than outbound marketing. And it works. The internet has empowered customers. It has provided customers with new methods for finding and researching companies. It has also provided customers with new methods for finding, researching, and...
by Fronetics | Dec 17, 2014 | Big Data, Blog, Data/Analytics, Internet of Things
The Internet of Things (IoT) is ubiquitous. Because of this it can seem abstruse. Puneet Mehta does a great job of putting the concept in layman’s terms: “[A] plethora of “dumb” objects becom[ing] connected, sending signals to each other and alerts to...
by Fronetics | Dec 17, 2014 | Big Data, Blog, Data/Analytics, Internet of Things
The Internet of Things (IoT) is ubiquitous. Because of this it can seem abstruse. Puneet Mehta does a great job of putting the concept in layman’s terms: “[A] plethora of “dumb” objects becom[ing] connected, sending signals to each other and alerts to...
by Fronetics | Oct 21, 2014 | Blog, Data/Analytics, Marketing, Social Media
Individuals within the logistics and supply chain industries want to learn more about social media ROI. A recent survey conducted by Fronetics found that 81 percent of respondents reported that information on proving social media ROI would be helpful to their...
