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5 ways Covid-19 has already changed American manufacturing

5 ways Covid-19 has already changed American manufacturing

by Jennifer Hart Yim | Aug 5, 2020 | Blog, Covid-19

Editor’s note: This is the first in a series of three guest posts by Kate Began of Polycase.  The Covid-19 outbreak has changed the global business landscape in ways that would have seemed unbelievable just a few months ago. Businesses have been forced to...
Stop hibernating: You’re missing out on company blog benefits

Stop hibernating: You’re missing out on company blog benefits

by Fronetics | Jul 23, 2020 | Blog, Content Marketing, Covid-19, Marketing, Strategy

The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more...
When short on time, updating old blog posts for SEO makes a lot of sense

When short on time, updating old blog posts for SEO makes a lot of sense

by Fronetics | Jul 14, 2020 | Blog, Covid-19, Marketing, SEO

Your company blog can be a goldmine for search engines. These strategies will give your old blog posts an SEO boost — without days of work.  When time and resources are in short supply, use them well. That leads us to your company blog. One of the quickest ways to get...
What’s the competition up to? 4 real-life examples of effective marketing strategies

What’s the competition up to? 4 real-life examples of effective marketing strategies

by Fronetics | Jun 16, 2020 | Blog, Covid-19, Marketing, Strategy, Supply Chain

We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies.   The country is step by step trying to return to a new normal, but uncertainty continues to throw a wrench into full supply chain recovery. What are...
The case for outsourcing content marketing at a time of supply chain disruption

The case for outsourcing content marketing at a time of supply chain disruption

by Fronetics | Jun 9, 2020 | Blog, Content Marketing, Covid-19, Marketing, Strategy, Supply Chain

Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing.   No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second...
Key step to moving beyond survival mode: Revising B2B buyer personas

Key step to moving beyond survival mode: Revising B2B buyer personas

by Fronetics | Jun 2, 2020 | Blog, Covid-19, Marketing, Strategy

Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms.  The fallout of Covid-19 indefinitely altered the supply chain. Even months after the first shockwave, companies are adjusting to...
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